Top Ten Reasons Realtors
Should Recommend Home Staging To Their Clients
1. Professionally staged homes stand apart from the pack!
A professional stager is able to examine the property with an objective, buyer’s eye and make recommendations to give the home that “WOW!” Factor necessary to entice potential buyers.
FACT: Only 10% of people can look past clutter and unattractive decor in a home and see the potential of a property! First impressions are everything in the real estate market. Having a home professionally staged ensures those crucial first 10-20 seconds of a showing are a deal maker, not a breaker.
2. Real Estate agents can make suggestions for needed improvements, but they lack the detail proposed by a professional home stager!
While many realtors oftentimes provide adequate suggestions on repairs and changes needed to get a property sold, usually these suggestions don’t cover all the elements a home stager would address. Homes are purchased based on emotions, professional stagers will advise making all the obvious repairs and improvements needed, but they also provide emotional connection points throughout the home that make potential buyers fall in love with the place.
3. If you recommend a home staging for a listing it DOES NOT mean you have to pay for it!
True, many agents are opting to provide home staging for their clients as part of their fees and services, but it is not the norm for agents to pay for staging. Recommending a professional home stager is like recommending a home inspector — your clients don’t expect you to pay for the home inspection services, so why should they expect you to pay for home staging services.
4. Home staging is a proven method used to help properties sell faster and for the best price possible!
It’s a win-win situation. Turning properties quickly means less hassle for you and your clients. And, a higher sales price brings you more commission and benefits your clients’ bottom line as well. It has been proven time and time again that staged homes sell faster and for a higher price than homes that are sold “as is.”
5. Listings show better when they are professionally staged and this will reflect well on you professionally!
When you become known for having properties that show well, other agents are more likely to show your homes, and more and more homeowners will insist on you as their listing agent. You’ll gain a reputation for turning homes faster when people see your name on the lawn signs of all the “sold” homes in their neighborhood.
6. Stagers are experts in tackling sensitive topics when it comes to getting your client's home ready for the market.
Stagers can take away the stress and anxiety of possibly offending your clients by taking over the responsibility of discussing sensitive subjects like depersonalizing the space. Home stagers will explain to your clients that they aren’t there to judge their design choices or cleanliness; they just want to position their home to appeal to the greatest number of potential buyers and therefore, greatly increase the potential for a quick sale. While the décor may suit their tastes, properties need to be neutralized before they are put on the market in order to attract as many buyers as possible. Professional home stagers will gently explain to your clients that the way they live in their home is very different from the way it should be prepared for sale.
7. Home Stagers give you back your free time to focus on what you do best!
Professional home stagers will take over the oftentimes daunting task of preparing your listings for the market. That way you won’t have to waste your time and effort on areas outside your expertise. When a property is staged, it can make the entire selling process easier because homes that are organized and clutter-free are seen as being well taken care of. This makes all aspects of selling a home go more smoothly from showing to final inspection.
8. Professionally staged properties entice buyers with eye-catching photography in your online MLS and marketing materials!
Over 80% of today’s savvy buyers use the internet to begin their home search. That is why it is critically important you have the strongest marketing photos possible. Many home buyers pass up properties based solely on the photos they see online. Having a home professionally staged is a valuable marketing tool that will draw in the buyers.
9. Professional Stagers can help calm your client during this stressful time and provide a detailed action plan to get their home ready to sell.
Stagers can take over the worry of getting a home showing-ready, and can do it on time for your photography and agent open house. After an in-home staging consultation, the seller will have everything they need in order to transform the home themselves, hire the stager to take care of everything for them, or a little bit of both.
10. Home staging is quickly becoming the standard in the real estate market!
Home staging is growing more and more prevalent, especially in today’s real estate market. By not informing your clients about the benefits of home staging you are putting them at an immediate disadvantage. Leaving a property in “as is” condition will only help sell the competition, especially when the competition is already using home staging as a marketing tool! With the harsh real estate market sellers are facing today, it’s critical that you help your client showcase their home by recommending staging. Be sure to inform your sellers about the benefits of home staging, your clients will appreciate your suggestion to utilize one of the most innovative and successful marketing techniques available in real estate today!
Please call or email Wendy Neighbors with A Finished Look Home Staging and Redesign today for more information about home staging your next client’s home.
www.afinishedlookhomestaging.com cell 806-282-8693 email afinishedlook@gmail.com
Should Recommend Home Staging To Their Clients
1. Professionally staged homes stand apart from the pack!
A professional stager is able to examine the property with an objective, buyer’s eye and make recommendations to give the home that “WOW!” Factor necessary to entice potential buyers.
FACT: Only 10% of people can look past clutter and unattractive decor in a home and see the potential of a property! First impressions are everything in the real estate market. Having a home professionally staged ensures those crucial first 10-20 seconds of a showing are a deal maker, not a breaker.
2. Real Estate agents can make suggestions for needed improvements, but they lack the detail proposed by a professional home stager!
While many realtors oftentimes provide adequate suggestions on repairs and changes needed to get a property sold, usually these suggestions don’t cover all the elements a home stager would address. Homes are purchased based on emotions, professional stagers will advise making all the obvious repairs and improvements needed, but they also provide emotional connection points throughout the home that make potential buyers fall in love with the place.
3. If you recommend a home staging for a listing it DOES NOT mean you have to pay for it!
True, many agents are opting to provide home staging for their clients as part of their fees and services, but it is not the norm for agents to pay for staging. Recommending a professional home stager is like recommending a home inspector — your clients don’t expect you to pay for the home inspection services, so why should they expect you to pay for home staging services.
4. Home staging is a proven method used to help properties sell faster and for the best price possible!
It’s a win-win situation. Turning properties quickly means less hassle for you and your clients. And, a higher sales price brings you more commission and benefits your clients’ bottom line as well. It has been proven time and time again that staged homes sell faster and for a higher price than homes that are sold “as is.”
5. Listings show better when they are professionally staged and this will reflect well on you professionally!
When you become known for having properties that show well, other agents are more likely to show your homes, and more and more homeowners will insist on you as their listing agent. You’ll gain a reputation for turning homes faster when people see your name on the lawn signs of all the “sold” homes in their neighborhood.
6. Stagers are experts in tackling sensitive topics when it comes to getting your client's home ready for the market.
Stagers can take away the stress and anxiety of possibly offending your clients by taking over the responsibility of discussing sensitive subjects like depersonalizing the space. Home stagers will explain to your clients that they aren’t there to judge their design choices or cleanliness; they just want to position their home to appeal to the greatest number of potential buyers and therefore, greatly increase the potential for a quick sale. While the décor may suit their tastes, properties need to be neutralized before they are put on the market in order to attract as many buyers as possible. Professional home stagers will gently explain to your clients that the way they live in their home is very different from the way it should be prepared for sale.
7. Home Stagers give you back your free time to focus on what you do best!
Professional home stagers will take over the oftentimes daunting task of preparing your listings for the market. That way you won’t have to waste your time and effort on areas outside your expertise. When a property is staged, it can make the entire selling process easier because homes that are organized and clutter-free are seen as being well taken care of. This makes all aspects of selling a home go more smoothly from showing to final inspection.
8. Professionally staged properties entice buyers with eye-catching photography in your online MLS and marketing materials!
Over 80% of today’s savvy buyers use the internet to begin their home search. That is why it is critically important you have the strongest marketing photos possible. Many home buyers pass up properties based solely on the photos they see online. Having a home professionally staged is a valuable marketing tool that will draw in the buyers.
9. Professional Stagers can help calm your client during this stressful time and provide a detailed action plan to get their home ready to sell.
Stagers can take over the worry of getting a home showing-ready, and can do it on time for your photography and agent open house. After an in-home staging consultation, the seller will have everything they need in order to transform the home themselves, hire the stager to take care of everything for them, or a little bit of both.
10. Home staging is quickly becoming the standard in the real estate market!
Home staging is growing more and more prevalent, especially in today’s real estate market. By not informing your clients about the benefits of home staging you are putting them at an immediate disadvantage. Leaving a property in “as is” condition will only help sell the competition, especially when the competition is already using home staging as a marketing tool! With the harsh real estate market sellers are facing today, it’s critical that you help your client showcase their home by recommending staging. Be sure to inform your sellers about the benefits of home staging, your clients will appreciate your suggestion to utilize one of the most innovative and successful marketing techniques available in real estate today!
Please call or email Wendy Neighbors with A Finished Look Home Staging and Redesign today for more information about home staging your next client’s home.
www.afinishedlookhomestaging.com cell 806-282-8693 email afinishedlook@gmail.com